Insights archive
Red Pony is a team of writers, editors, Microsoft Office template developers and communications trainers. We have been writing about our areas of expertise for over a decade in our Red Pony Express newsletter.
This collection features the best articles from the last 10 years.
The unexpected history of ‘Mrs’
The use of ‘Ms’, once controversial, is now mainstream. But it’s not so long ago it was viewed as political correctness gone mad. Personally, it’s bizarre to imagine that complete strangers ever felt entitled to know whether or not I am married.
Making every word count: improving writing with data
Bad writing can be expensive. This is the conclusion of author Josh Bernoff, whose Harvard Business Review article ‘Bad writing is destroying your company’s productivity’ looks at the hidden costs of poor communication.
Technology in editing
A little while back I wrote an article called ‘Secrets of the editing trade’. It became one of our most popular posts, so I thought I’d follow up by exploring some of the tools we use at Red Pony in a little more detail.
Leading the reading: wayfinding in document design
‘Wayfinding refers to information systems that guide people through a physical environment and enhance their understanding and experience of the space.’
Are print dictionaries dying? And should we care?
In 2010, the Oxford English Dictionary announced that its next edition would probably never be printed, but would instead only be available online. The 20-volume dictionary is the most comprehensive in the world, but that much data can now be stored on a device the size of a pencil case.
Make better buying decisions with better tender specifications
I’ve read a lot of project briefs and tender specifications over the years and, while I’ve seen some good ones, I’m constantly amazed at how many contain basic errors, are repetitive or are simply too vague to serve their function of establishing a baseline for comparable quotes.
The art and science of speechwriting
As a massive fan of Aaron Sorkin’s The West Wing, I always relish the opportunity to call on my inner Toby Ziegler when someone asks me to help them with writing a speech.
A wide vocabulary is good for your mental health
There are dozens of ways to describe feeling angry. When you read the news these days, do you say that you’re vexed, livid or ropeable? Merely miffed or incandescent with rage? Or are you more of a HULK MAD, HULK SMASH kind of communicator? It turns out that it could matter a lot.
Is it actually possible to use English incorrectly?
As a writer and editor, my professional existence relies on my ability to use the English language to communicate. But given the constantly evolving nature of English, is it actually possible to ever truly use it incorrectly?
Forensic linguists identify criminals by their writing style
The way you write – the length of your sentences, your use of punctuation, or your intractable belief that ‘professional’ should have two Fs in it – creates a linguistic ‘fingerprint’ that can be used to identify you. Forensic linguists have been tasked with examining blackmail letters, death threats, potentially faked suicide notes and even historical items, such as the famous ‘Bixby letter’, supposedly penned by Abraham Lincoln, but a matter of fierce debate.
Why simpler isn’t always clearer
A lot of our work at Red Pony involves simplifying technical language to make it accessible to a wider audience, who may not be familiar with industry terminology, be it government acronyms, financial jargon or technobabble. This is work I strongly believe in: if an idea has value, then it deserves to be understood by all of the people who might benefit from it.
What I love about Red Pony clients
Earlier this month I was in Canberra for an Australian Government trade fair. Red Pony is a member of the government’s communications services panel, so I was there to meet people from the various departments and agencies who might engage our services. As I chatted to attendees, I began to reflect on the sales process for writing and editing services.
Does the language you use change the way you think?
As a writer and editor I’ve always believed that the words you use matter – that all synonyms are not created equal. For example, if you were describing a traffic accident, would you say the cars contacted each other, hit, bumped, collided or smashed?
Making accessible Word documents
No clear thinking organisation would deliberately exclude potential clients or customers. Yet if you aren’t providing your audience with accessible Word documents, you may be doing exactly that.
Don’t lead your readers up the garden path
‘The government plans to raise taxes were defeated.’ Did you stumble over that sentence? If you’re like most people, you read ‘government’ as a noun and ‘plans’ as a verb, and when you got to ‘were defeated’, the sentence suddenly made no sense, and you had to go back and read it again.
The truth about texting
Are you really committing a grievous error by using correct punctuation in text messages? A recent study out of the US getting a lot of media attention seems to suggest exactly that. But how much can we really read into their findings?
Why I won’t be reading ‘Go Set a Watchman’
A little while back I was chatting to another dad at a children’s birthday party. He was telling me how he’d just bought a copy of Harper Lee’s new novel, Go Set a Watchman. Angelo talked of his anticipation of re-entering the fictional world of Maycomb County, having greatly enjoyed Harper Lee’s first and, until very recently, only published novel, To Kill a Mockingbird, as a teenager.
The Clayton’s apology
When we do the wrong thing, whether intentionally or unintentionally, we should apologise, particularly to any person we have harmed in some way. Few people will argue with this in theory. But some apologies are not apologies.
How copyright works
The galloping development of the internet and other technologies is making the world’s creative work – literature, painting, music, games, film – available at the touch of a few keys. But just because you can easily reproduce or re-publish something you find online, doesn’t mean it’s legal to do so.
Why Coca-Cola is better than Pepsi (grammatically speaking)
To what degree is good grammar a predictor of overall success? According to a recent study, there may be a correlation between good writing and how a company performs against its competitors.