Using industry awards for a PR boost
Image: Pixabay (public domain)
Have you ever considered entering your organisation for an industry award? If not, you may be missing out on a golden opportunity for some excellent free publicity.
Many industry bodies hold some form of annual award to provide recognition to their members as well as promoting the industry itself. Submitting an entry gives you a chance to highlight the qualities and performance of your organisation.
If you do something well, it’s worth letting prospects and clients know. Being shortlisted for an award demonstrates that you’re at the top of your field and acknowledged by your peers. Should you win, you have established a great differentiator between you and your competitors.
There are also non-industry specific awards such as the Australian Business Awards to honour business leaders or the Safe Work Australia Awards recognising excellence in occupational health and safety on a national level. On a smaller scale, local councils will often have a range of annual awards to recognise exemplary businesses within their municipality.
If there’s a formal function for the presentation of the awards (and there often will be) it’s a great occasion for meeting other entrants, not to mention a chance to dress up and tread the red carpet for a night.
