Writing & Editing

Your communications represent you and your business. The written word is often the first point of contact with clients, so it is vital to get it right. You only get one chance to make a first impression.

Our experience in producing a wide variety of documents across a range of industries means that Red Pony is well placed to craft written materials to meet your specific requirements. We understand how to tailor your message for different readerships and for the different mechanisms to deliver that message.

Having a professional editor review your writing can identify and eliminate potentially embarrassing errors. A skilled editor can also help to crystallise your message without compromising meaning.

Copy writing

Information and ideas are communicated effectively through clear and concise language. Whether you are producing content for the web or print to convey an idea, sell a service or tell a story, Red Pony can help by writing engaging copy. [Read more]


Copyediting involves identifying possible improvements to sentence structure and basic expression, as well as correcting spelling and grammatical errors. Our copyediting services will result in a better style and structure, while helping to crystallise your message and eliminate errors. [Read more]

Technical writing

We take complex subject matter (whether it relates to systems, products, services or methodologies) and convey this information to your intended audience. We focus on providing clarity, ensuring logic and reducing complexity in order to convey technical concepts without any loss of meaning. [Read more]

Structural editing

Structural editing involves significant changes to improve the logic and narrative flow of the document without compromising the style or intent. A more substantial review of the material can identify improvements to the overall arrangement of information, even alternatives for creating separate documents for different audiences. [Read more]

Web writing

Writing for the web is a specialised skilled that requires an understanding of the unique capabilities and requirements of the online environment. We are experts in applying the principles of usability, search engine optimisation (SEO) and information architecture design to produce web pages that deliver business results. [Read more]


Spelling mistakes, typographical errors and inconsistencies will alienate your readership and reduce the clarity of your message. Before going to print or uploading content online, it is always advisable to have someone proofread your copy. [Read more]

Plain English writing

Writing in plain English means writing for your readers rather than for yourself. It requires the writer to choose the simplest words and structure possible to convey the message without compromising the meaning. [Read more]