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Archive | Copy writing

The unexpected history of ‘Mrs’

The use of ‘Ms’, once controversial, is now mainstream. But it’s not so long ago it was viewed as political correctness gone mad. Personally, it’s bizarre to imagine that complete strangers ever felt entitled to know whether or not I am married. Picture a news article beginning ‘The unmarried CEO of BHP Billiton today announced…’ […]

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Making every word count: improving writing with data

Bad writing can be expensive. This is the conclusion of author Josh Bernoff, whose Harvard Business Review article ‘Bad writing is destroying your company’s productivity’ looks at the hidden costs of poor communication.  Bernoff surveyed 547 businesspeople, discovering they spent an average of 25.5 hours per week reading for work, about a third of which […]

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Leading the reading: wayfinding in document design

‘Wayfinding refers to information systems that guide people through a physical environment and enhance their understanding and experience of the space.’ Wayfinding is especially important in complex built environments such as airports, hospitals and universities. While you’ve probably noticed the more obvious examples of wayfinding – maps and signs – you may have been gently […]

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The Clayton’s apology

When we do the wrong thing, whether intentionally or unintentionally, we should apologise, particularly to any person we have harmed in some way. Few people will argue with this in theory. But some apologies are not apologies. Take for instance a Federal Government minister who recently made a joke about Pacific Island nations being inundated […]

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How copyright works

The galloping development of the internet and other technologies is making the world’s creative work – literature, painting, music, games, film – available at the touch of a few keys. But just because you can easily reproduce or re-publish something you find online, doesn’t mean it’s legal to do so. The ease of copying chunks […]

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Why Coca-Cola is better than Pepsi (grammatically speaking)

To what degree is good grammar a predictor of overall success? According to a recent study, there may be a correlation between good writing and how a company performs against its competitors. Grammarly, a creator of automated proofreading software, compared the LinkedIn profiles of famous rival companies: Coca-Cola and Pepsi, Google and Facebook, Ford and […]

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