Company

Plain English writing | Haag Walker Lawyers

Client

Haag Walker Lawyers

Project Brief

Conduct a plain English rewrite of a variety of online and offline marketing materials.

Description

Haag Walker’s clients are applying for skilled migration visas to Australia.

Haag Walker sought Red Pony’s help to represent often very detailed and complex legal information in a form that would be of greatest benefit to their current and prospective clients.

Applying plain English writing principles, Red Pony’s consultant was able to refocus and clarify Haag Walker’s press releases, process documents and web content.

Red Pony was meticulous in ensuring that legal meanings were preserved and fine distinctions maintained.

We also established a structure for process documents that would address the concerns raised by applicants in a logical sequence and guide them through the visa application process.

Red Pony recently drafted a marketing invitation to potential Haag Walker clients that attracted a significant response increase. Of the recipients who opened the email, 60.5{ff6ca7b474dd05553048b910a34e7fba34d80f8847cae3051262c18ce766eaf5} followed through and subscribed to the service.

Visit Haag Walker’s website to learn more about their services.

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